Website marketing campaigns usually start with a domain name or URL. There are many extensions available – the most popular is (.com). Long domain names or hard to spell domains are not as effective as short, easy to remember domains names. Its good to have the official name of your company, but if the name of your company or organization is 4 or more words, you may want to consider getting something easy to say and remember. You may want to consider a descriptive keyword phrase for your offline marketing campaigns.

If you have to spell it out in a radio ad…you have a problem.

Examples
Fat Harold’s Beach Club – chose FatHarolds.com
Boom Boom’s 13th Avenue Raw Bar – chose BoomBoomsRawBar.com
All Green Carpet and Restoration – chose AllGreenNMB.com

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